12 Ways to Use Videos on WordPress Website

Nobody wants to stare at a wall of text anymore. We live in the age of TikTok, YouTube, and Netflix, where a cat playing the piano can get more views than a thousand-word blog post.

If you’re not using video content on your website, you’re doing something wrong.

WordPress, a website-building platform, makes it incredibly easy to add videos on websites.

Whether you’re running a blog, a business, or an online store, integrating videos on WordPress can make your site look cooler than a James Bond intro sequence.

So, let’s talk about why video for websites is the secret you need — and the best ways to use it.

Why Use Video on WordPress?

Before we talk about the ways you can actually use video on WordPress, let’s discuss why you might need it in the first place.

Boosts Engagement and Retention

If your site is drowning in endless text, visitors are hitting that back button at lighting speed. Video keeps people hooked – it’s engaging, it’s dynamic, and it gives your audience something more entertaining than scrolling through another boring wall of words.

Enhances SEO

Google loves videos like housewives love soap operas and true-crime documentaries.

Adding video content to your WordPress site boosts your chances of ranking higher in search results, keeping visitors on your page longer, and making your content more shareable.

Tip: If you want to get the best out of video SEO, add transcriptions, descriptions, tags, and captions to your content.

Increases Conversions

Imagine you’re shopping online. Would you rather read a long-winded product description or watch a snappy 30-second demo? We have a feeling you’d prefer the latter.

Videos build trust, showcase products in action, and convince users to hit the “Buy Now” button like they do when they see a great Black Friday deal.

Gives Your Site a Creative Edge

A well-placed video can turn a basic website into a cinematic experience. And it doesn’t matter what type of content you’re creating: an inspirational brand story, an educational tutorial, or just an aesthetically pleasing product demo.

Creative video content makes your site stand out like a neon sign. Just make sure it’s well optimized and is loading fast to avoid irritating issues.

WordPress Video: 12 Ways to Use Video on a Website

We’ve finally reached the most important part: what ways to use video on a WordPress site are there?

Homepage Background Video

Your homepage is your digital first impression. A killer background video can make visitors go, “Whoa, this site means business.”

WordPress makes it easy to add looping background videos that add style without slowing things down – just don’t go overboard with a full-length action movie.

Video Headers and Hero Sections

Why have a static hero section when you can make it move? Adding a sleek video to the top of your homepage gives your site a modern look. Think of it as the opening credits to your online masterpiece.

Embedding Videos in Blog Posts

They say one picture is worth a thousand words. Well, then one video is worth a million.

Blog posts are great, but videos take them to the next level. Adding explainer clips, interviews, or behind-the-scenes footage can make your content pop like a movie trailer.

Product Demonstration Videos

Nobody buys a car without a test drive, so why should they buy your product without seeing it in action? Product demo videos on WordPress help potential customers get a feel for what you’re selling. Plus, it cuts down on support questions because people actually see how things work.

Tutorial and How-To Videos

Ever tried following a text-only tutorial? For some people, it might be like trying to assemble IKEA furniture without the diagrams.

If you’re an educator, tech wizard, or business owner, tutorial videos are a lifesaver. That’s why making step-by-step guides that your audience will actually understand is such a great idea.

Tip: Screen recording is a perfect way to make software guides and tutorials. Just choose a screen recorder for Windows or Mac that matches your skills and needs, and start creating.

Video Testimonials

People trust people. A well-shot video testimonial can do wonders for your brand. Text reviews are nice, but seeing real customers rave about your product? That’s next-level credibility. It’s like Rotten Tomatoes, but for your business.

Video Galleries and Portfolios

Photographers, videographers, designers will find these particularly useful. Instead of static images, create a video gallery that showcases your best work in motion. WordPress plugins make it easy to set up sleek, scrollable portfolios.

Video-Based Landing Pages

If your landing page isn’t converting, it might be time to swap out that long-form sales pitch for a short, persuasive video. A quick explainer or promo clip can grab attention way faster than a block of text.

Livestreaming Integration

Whether it’s a product launch, a webinar, or a live Q&A, integrating livestreaming into your WordPress site makes your audience feel like they’re part of the action. Go live, interact, and keep things fresh.

This will definitely deepen the connection between you and your audience.

Interactive Video Quizzes and Polls

Who doesn’t love an interactive quiz? Adding video quizzes or polls makes your content more engaging and shareable. Plus, it keeps visitors on your site longer, which Google and other search engines love dearly.

Membership and Course Videos

If you’re running an online course or a membership site, integrating videos is a no-brainer. Platforms like LearnDash let you add structured lessons with video content, making learning way more engaging than reading another 20-page PDF.

Video Pop-Ups for Promotions

Forget annoying text-based pop-ups – video pop-ups grab attention without feeling intrusive and make your offers unmissable. Use them for limited-time deals, special announcements, or email sign-ups, and watch those conversions climb.

The Bottom Line

If your website isn’t using video yet, you’re missing out on one of the most effective tools in digital marketing. Whether it’s an epic homepage background, a slick product demo, or a professional tutorial, there are endless ways to add video to WordPress and make your site more engaging, creative, and conversion-friendly.

So, take a page from the playbooks of top brands and content creators and start using video for website today. Your audience and your SEO rankings will thank you.